Event Details*
Thursday, February 01, 2024
On-Demand; 1.2 AAP/APRP CEU Eligible
Level: Advanced
Event Registration**
Member Price: $150.00
Non-Member Price: $325.00
**$150 member registration fee includes 3 registrations. Additional members may be registered for $25/person. All members must be registered at the same time, and you must be logged in to receive this pricing.
When you think of competition who do you consider to be your major competitors? When looking to strategize in the payment space, leaders must be able to answer that question to ensure that they are positioning themselves in a way that meets the needs of the market. But the answer to that question is just one piece of the overall picture. Market evaluation includes multiple steps that address competitive analysis, pricing strategies, product functionality, and a tie back to company mission and strategy. Weaving all the various components together enables an organization to ensure it is developing strategies that optimize its chances for success.
In this session, we explore the nature of payment-related market evaluation diving into areas of consideration related to how to identify competition, evaluating product and service functionality and offerings, conducting competitive analysis, and developing analysis reports that ensure alliance with organizational mission and strategy. Attendees of this session will gain a better understanding of the nature of these activities and will also be provided with best practices and tips and tricks to help them accomplish this critical leadership objective.
Come join us as we dive into the important topic of payment-related market analysis.
Attendees will:
• Demonstrate an understanding of the basics of market evaluation
• Examine and categorize the competitors of your institution
• Construct a plan for to completing a pricing analysis
Speaker:
• Mark Dixon, AAP, APRP, NCP, Vice President, Education, NEACH
Audience:
• AAPs
• APRPs
• CEO
• COO
• C-Suite
• Executive/Senior Management
• Operations
• Payment Strategy
*Please note that the access information will be sent to you in a separate email upon receipt of payment. Access information and support are only provided during normal business hours.
**$150 member registration fee includes 3 registrations. Additional members may be registered for $25/person. All members must be registered at the same time, and you must be logged in to receive this pricing.