ACH Product Sales & Marketing Handbook (Product Unavailable for Purchase)

Format: Print; This all new edition is designed for financial institutions and companies to assist them in understanding ACH products and services - their benefits, risk management considerations, marketing techniques, and FAQs from both corporate and consumer perspectives.  In addition to Direct Deposit and Direct Payment, ARC, BOC, POP, RCK, WEB, TEL and corporate payments are covered in depth.  Case studies, sample marketing copy, authorization forms and/or notifications, and an extensive resource list is included.  A sample RFP for companies to use in identifying financial institution partners (and to prepare financial institutions for answering an RFP) is provided as well.